BRAND and BRAND REGISTRYPirate Trading LLC owns the Prism brand and is the USPTO trademark applicant for the Prism brand submitted May 30, 2024 with registration number 98575731. To expedite brand registry, Pirate Trading LLC hired one of Amazon's recommended intellectual property law firms, Caldera Law, to process the Trademark application for Prism.  Based on the Caldera Law's submission of the USPTO application for Prism, Amazon granted Brand Registry for Prism in June 2024 in the Cheetah seller account.  Prior to May 30th, 2024, Prism was used by Pirate Trading LLC as an unregistered sub-brand to its Ravelli brand which is the brand Pirate Trading LLC uses for other related photographic products.  This was often listed on products as "Prism by Ravelli" or "Prism Backdrops by Ravelli".  But in part due to Amazon's more stringent guidelines for brands, Pirate Trading LLC made the decision to apply for separate official Trademark registration for Prism as of May 30th, 2024.  The expected date of an initial decision on the Prism trademark application is expected later in 2024.